FoundationIn development
Start your online business
From first idea to a first paying customer: validating an offer, pricing it and choosing the simplest path to launch.
- Idea validation
- Offer and pricing
- First launch plan
Digital Academy
Knowledge that moves ideas forward.
Practical education for founders who want to build with understanding. Courses, workbooks and workshops on e-commerce, branding and the business behind them.
Join the interest list
01The idea
Learn the work well enough to lead it.
The Academy exists because most founders are handed a finished website and left to guess what to do with it. Understanding the fundamentals changes that: you make better decisions, brief freelancers more clearly and stop paying for work that does not move the business.
Every course is built around a real deliverable. You leave with a store structure, a brand direction, a content plan or a launch roadmap, not just notes.
Self-paced courses
Recorded lessons, worksheets and templates you keep, designed to be finished in a weekend and used for years.
Workbooks
Practical planning workbooks for offers, launches and brand foundations. Printable and digital.
Live workshops
Small-group sessions on a single topic, with time to work on your own store or brand and ask direct questions.
The Academy is in development. Courses, workbooks and workshop dates are announced to the interest list first.
02Curriculum
Courses in preparation.
Outlines are published as each course is finished. Levels are indicative and may change before release.
FoundationIn development
Shopify from zero
Build a clean, professional Shopify store yourself, with sensible settings, product pages that sell and a launch checklist.
- Store setup
- Product pages
- Shipping and taxes
IntermediatePlanned
Branding fundamentals
How to shape a coherent identity: positioning, naming, colour, type and the details that make a brand feel considered.
- Positioning
- Visual system
- Brand voice
FoundationPlanned
Content creation for founders
A repeatable content system for founders who would rather build than post: formats, batching and editorial direction.
- Content pillars
- Batching
- Photography basics
IntermediatePlanned
Digital marketing essentials
The channels worth your time, how to measure them honestly, and how to build a small funnel that compounds.
- Channel selection
- Email basics
- Measurement
AdvancedPlanned
Business strategy for creative founders
Longer-term decisions: margins, positioning, product lines and how to grow without losing the quality of the work.
- Margins
- Roadmapping
- Scaling decisions
03Learning with us
What to expect.
01
Short lessons, applied immediately
Lessons are built in short sections with a task at the end of each, so progress is measured in decisions made rather than videos watched.
02
Templates you keep
Every course includes the worksheets, checklists and templates we use in client work, editable and reusable.
03
No inflated promises
No revenue claims and no shortcuts. The material is about building something solid that can grow without constant reinvention.
04
Direct access during workshops
Live sessions are kept small so there is time to look at your own store or brand and answer specific questions.
Next step
Prefer to build it together?
The Academy is one way to learn. If you would rather have the work done with you, the studio takes on a small number of projects at a time.
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